To show and/or display a Magento Custom Attribute after you’ve set it up is very simple.
Simple add the following:
<?php echo $_product->getAttributeName() ?>
Or use in an if statement for more control:
<?php if( $_product->getAttributeName() != ''): ?> //echo the attribute here as seen above <? endif; ?>
Using either of the options will displaying Magento custom product attributes on the frontend, and you will be able to use it in various ways. Enjoy!