Show Magento Custom Attribute

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To show and/or display a Magento Custom Attribute after you’ve set it up is very simple.

Simple add the following:

 <?php echo $_product->getAttributeName() ?>

Or use in an if statement for more control:

<?php if( $_product->getAttributeName() != ''): ?> 
  //echo the attribute here as seen above
<? endif; ?>

Using either of the options will displaying Magento custom product attributes on the frontend, and you will be able to use it in various ways.  Enjoy!